Upcoming 2014 Videocast Events
Retooling Retail for Digitally-Savvy Millennials
Wednesday, August 6, 2014
1:00pm - 2:00pm ET
Omni-channel retailing is no longer a strategy exclusively reserved for avant-garde brand managers and retailers. It’s a requirement – a mainstay for any GM/HBC manufacturer or retailer looking to attract and maintain a loyal following. While online shopping may be a boon for some, the laggards risk losing market share at unprecedented rates. Learn how advances in mobile shopping, ecommerce and omni-channel retailing have changed the tools of engagement.
Speaker: Craig Rosenblum, Partner, Willard Bishop
Does Need-Based Merchandising Ease Confusion?
Tuesday, September 23, 2014
1:00pm - 2:00pm ET
Any marketer would agree that identifying consumer desires and wants is the first step toward understanding the triggers around customer purchasing preferences. This presentation and panel discussion will help retailers with pharmacy enhance their value around need states/disease states/chronic conditions and communicate this proposition to shoppers, manage store aisles effectively, and bridge the gap between the pharmacy counter and the customer.
Speaker: David Wendland, Vice President, Hamacher Resource Group
Event Schedule: Your Local TIme
Dates To be Announced:
Winning Concepts At Retail for Beauty
Speaker: Neil Stern, Senior Partner, McMillanDoolittle
Resilient, Receptive, and Relevant: The African American Consumer
Nielsen’s third report on African-American consumers reveals how general merchandise retailers and manufacturers can establish meaningful connections with this important consumer group further enhancing their brand’s ability to grow. The insights shared will demonstrate African American consumers’ resilience in the face of the economic downturn, receptiveness to marketing strategies, and – most importantly – their relevance to marketers. Cheryl Pearson-McNeil, SVP Public Affairs and Government Relations at Nielsen, will share important findings that can inform the strategies that are most successful with this powerful consumer segment.
Speaker: Cheryl Pearson-McNeil, SVP Public Affairs and Government Relations, Nielsen
Cultivating Multicultural Success
Nielsen shares the findings of a survey of CPG manufacturers which delves into their successes and challenges in the effort to engage and growth with multicultural consumers. Insights into how CPG manufacturers created winning multicultural marketing strategies and what have they learned along the way provides best practices for those companies looking to do the same.
Speaker: James Russo, SVP Global Consumer Insights, Nielsen