Upcoming 2014 Videocast Events
Does Need-Based Merchandising Ease Confusion?
Tuesday, September 23, 2014
1:00pm - 2:00pm ET
Any marketer would agree that identifying consumer desires and wants is the first step toward understanding the triggers around customer purchasing preferences. This presentation and panel discussion will help retailers with pharmacy enhance their value around need states/disease states/chronic conditions and communicate this proposition to shoppers, manage store aisles effectively, and bridge the gap between the pharmacy counter and the customer.
Speaker: David Wendland, Vice President, Hamacher Resource Group
The Missing Link Between Health and Wellness
and the Pharmacy
Tuesday, October 28, 2014
1:30pm - 2:30pm ET
We all talk about Health and Wellness strategies every day. The same when it comes to the important pharmacy business. Yet, too often, we think about healthy living, HBW and pharmacy completely independent of one another. This videocast will uncover the “Missing Link” between the broader health and wellness consumer trend, the pharmacy and the rest of the store. In the end, you will gain an understanding of four keys to better connecting the pharmacy and the rest of your store by building long-term loyalty with the valuable health and wellness shopper.
Speaker: Jeff Rehling, Principal, Edgewood Consulting
Event Schedule: Your Local TIme
Dates To be Announced:
Winning Concepts At Retail for Beauty
Speaker: Neil Stern, Senior Partner, McMillanDoolittle
Resilient, Receptive, and Relevant: The African American Consumer
Nielsen’s third report on African-American consumers reveals how general merchandise retailers and manufacturers can establish meaningful connections with this important consumer group further enhancing their brand’s ability to grow. The insights shared will demonstrate African American consumers’ resilience in the face of the economic downturn, receptiveness to marketing strategies, and – most importantly – their relevance to marketers. Cheryl Pearson-McNeil, SVP Public Affairs and Government Relations at Nielsen, will share important findings that can inform the strategies that are most successful with this powerful consumer segment.
Speaker: Cheryl Pearson-McNeil, SVP Public Affairs and Government Relations, Nielsen
Cultivating Multicultural Success
Nielsen shares the findings of a survey of CPG manufacturers which delves into their successes and challenges in the effort to engage and growth with multicultural consumers. Insights into how CPG manufacturers created winning multicultural marketing strategies and what have they learned along the way provides best practices for those companies looking to do the same.
Speaker: James Russo, SVP Global Consumer Insights, Nielsen